Call Tracking - captured leads from your print advertising
A case study
A client began using our toll-free 800# ad tracking service in July 2010 in her monthly full-page ad in Homes of El Paso.
During that time she has received an average of 20 prospect calls each month from her print ad. January 2011 she received 44 calls.
How it works:
In each monthly ad, the only phone number provided was the 800# we issued her company. When a prospect calls the 800# it automatically forwards to her main phone number.
As the call connects it captures the callers phone number (like caller ID) and records the entire phone conversation. Any calls not answered are noted as such in the online call record.
You can then view information on each call online and listen to the actual recorded conversation or call back any missed calls.
We have found that some basic elements must be in your print advertising for Call Tracking to be effective:
- The only phone number in the ad must be the 800#, prominently
- A variety of property prices and types (rentals are popular) are
needed for maximum response.
- A large ad (2/3 to full page) is most effective.
We provide this service free of charge for full-page ads, $29 per month for all other ad sizes.
Capture leads, build name recognition, promote your website, brand your business – all with Print Advertising.
Call us today at 585-1000 to more accurately capture the leads that your advertising provides.
Serving West Texas with Unique Community and Lifestyle content - since 1988.